Kerala’s culture and traditions, coupled with its varied demographics, have made the state one of the most popular tourist destinations in India. In 2012, National Geographic’s Traveller magazine named Kerala as one of the “ten paradises of the world” and “50 must see destinations of a lifetime”. Travel and Leisure also described Kerala as “One of the 100 great trips for the 21st century”. In 2012, it overtook the Taj Mahal to be the number one travel destination in Google’s search trends for India. Kerala’s beaches, backwaters, lakes, mountain ranges, waterfalls, ancient ports, palaces, religious institutions and wildlife sanctuaries are major attractions for both domestic and international tourists. The city of Kochi ranks first in the total number of international and domestic tourists in Kerala. Until the early 1980s, Kerala was a relatively unknown destination compared to other states in the country. In 1986 the government of Kerala declared tourism an important industry and it was the first state in India to do so.